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Reinventing ourselves from the frontier

Vis à Vis 2025: the liquid creativity of this season

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28/05/2025

In 2022, we set out with a clear intention: to redefine our own beverage collection by contributing a creative language to our liquid universe—just as we do with food. Since then, we’ve crafted around 50 signature cuvées—ranging from wines and meads to sakes and kombuchas—born from a collaborative creative process with winemakers, cellars, and like-minded producers from around the world.

As the project has grown and matured over the years, Vis à Vis has become a liquid extension of our creative language.

Each bottle is the result of a process of research and co-creation between our sommelier and R&D teams and the producers involved. For many of them, this initiative represents an opportunity to break away from convention—to explore without a map—and to share in our belief that the most unique flowers grow off the beaten path.

The result is a collection of ephemeral beverages, available exclusively at Mugaritz, making Vis à Vis a truly unique and unrepeatable experience.

The 2025 edition continues to expand the horizons of the project. This year, we present new collaborations that take us from the Loire Valley, with Domaine de Pallus, to Dão (Portugal), guided by Daniel Niepoort, a leading figure in a new generation of winemakers. We also return to Bierzo alongside Ricardo Palacios, with whom we’ve created a special cuvée—a new wine blending white varieties from different plots.

Our closest surroundings also play a part in the collection: an archival rosé from Chivite, rescued from their private reserve, and a Garnacha sourced from abandoned vineyards revived by Sancho Rodríguez.

Vis à Vis goes beyond wine. In 2025, the collection also includes a pomace brandy from the Liébana Valley, a sparkling cider from Petritegi, a Pet Nat Tea made by fermenting Japanese tea, a handcrafted English sparkling wine, and a sake created in Japan in collaboration with molecular expert François Chartier.

More than a collection, Vis à Vis is a way of understanding beverages as an integral part of the creative process. A living, ever-evolving and ephemeral series that inspires our R&D team and opens new paths to keep exploring the boundaries of what’s possible.