{"id":31895,"date":"2025-11-11T11:50:54","date_gmt":"2025-11-11T10:50:54","guid":{"rendered":"https:\/\/www.mugaritz.com\/el-proyecto-de-vis-a-vis-recibe-el-premio-al-mejor-packaging-en-los-international-wine-challenge-industry-awards\/"},"modified":"2025-12-05T12:07:41","modified_gmt":"2025-12-05T11:07:41","slug":"el-proyecto-de-vis-a-vis-recibe-el-premio-al-mejor-packaging-en-los-international-wine-challenge-industry-awards","status":"publish","type":"post","link":"https:\/\/www.mugaritz.com\/fr\/el-proyecto-de-vis-a-vis-recibe-el-premio-al-mejor-packaging-en-los-international-wine-challenge-industry-awards\/","title":{"rendered":"Le projet Mugariatz Vis \u00e0 Vis re\u00e7oit le prix du Meilleur Design d\u2019Emballage aux International Wine Challenge Industry Awards"},"content":{"rendered":"\n

Le restaurant Mugaritz a \u00e9t\u00e9 r\u00e9compens\u00e9 par le prix du Meilleur Packaging (meilleur design d\u2019emballage) lors de la dixi\u00e8me \u00e9dition des IWC Industry Awards, des distinctions qui mettent en valeur l\u2019innovation et l\u2019excellence du secteur vinicole et gastronomique espagnol.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce prix reconna\u00eet le travail visuel et esth\u00e9tique r\u00e9alis\u00e9 par Mugaritz, en collaboration avec le studio de design de Saint-S\u00e9bastien, Estudio Primo, pour ce projet si singulier. Le projet Vis \u00e0 Vis est une s\u00e9rie vivante et \u00e9volutive de boissons que Mugaritz a lanc\u00e9e en 2022. Depuis lors, l\u2019\u00e9quipe de sommellerie et de R&D de Mugaritz explore des collaborations avec des domaines ou des producteurs afin de cr\u00e9er des propositions qui ne sont d\u00e9bouch\u00e9es qu\u2019au restaurant. Estudio Primo est parvenu \u00e0 transformer le design du packaging en une exp\u00e9rience sensorielle et narrative en coh\u00e9rence avec la philosophie de Mugaritz<\/p>\n\n\n\n

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La distinction a \u00e9t\u00e9 remise le 6 novembre \u00e0 Madrid, lors de la c\u00e9r\u00e9monie des IWC Industry Awards 2025, au cours de laquelle 24 prix ont \u00e9t\u00e9 d\u00e9cern\u00e9s \u00e0 des personnalit\u00e9s de r\u00e9f\u00e9rence du secteur. Le jury de cette dixi\u00e8me \u00e9dition \u00e9tait pr\u00e9sid\u00e9 par la Master of Wine Almudena Alberca. Elle \u00e9tait accompagn\u00e9e de Ferran Centelles, ancien sommelier d\u2019elBulli et copr\u00e9sident du jury espagnol des Decanter World Wine Awards ; de Pilar Cavero, critique de vin pour ABC et Meilleure Sommeli\u00e8re d\u2019Espagne 2013, forte d\u2019une vaste exp\u00e9rience en d\u00e9gustation et en communication ; de Juan Luis Asenjo, sommelier et \u00e9crivain \u00e0 l\u2019exp\u00e9rience internationale ; de Benjamin Lana, directeur g\u00e9n\u00e9ral de Vocento Gastronom\u00eda ; et, en tant que nouveau membre, de Fernando Mora MW, ing\u00e9nieur et Master of Wine, vigneron \u00e0 Bodegas Frontonio et consultant \u0153nologique.<\/p>\n\n\n\n

C\u2019est la responsable de la sommellerie de Mugaritz, Kristell Monot, qui est mont\u00e9e sur sc\u00e8ne pour recevoir ce prix enthousiasmant, qui nous encourage \u00e0 poursuivre ce chemin stimulant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le restaurant Mugaritz a \u00e9t\u00e9 r\u00e9compens\u00e9 par le prix du Meilleur Packaging (meilleur design d\u2019emballage) lors de la dixi\u00e8me \u00e9dition des IWC Industry Awards, des distinctions qui mettent en valeur l\u2019innovation et l\u2019excellence du secteur vinicole et gastronomique espagnol. Ce prix reconna\u00eet le travail visuel et esth\u00e9tique r\u00e9alis\u00e9 par Mugaritz, en collaboration avec le studio de design de Saint-S\u00e9bastien, Estudio Primo, pour ce projet si singulier. Le projet Vis \u00e0 Vis est une s\u00e9rie vivante et \u00e9volutive de boissons que Mugaritz a lanc\u00e9e en 2022. Depuis lors, l\u2019\u00e9quipe de sommellerie et de R&D de Mugaritz explore des collaborations avec des …<\/p>\n","protected":false},"author":3,"featured_media":31313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-31895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nLe projet Mugariatz Vis \u00e0 Vis re\u00e7oit le prix du Meilleur Design d\u2019Emballage aux International Wine Challenge Industry Awards - Mugaritz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mugaritz.com\/fr\/el-proyecto-de-vis-a-vis-recibe-el-premio-al-mejor-packaging-en-los-international-wine-challenge-industry-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le projet Mugariatz Vis \u00e0 Vis re\u00e7oit le prix du Meilleur Design d\u2019Emballage aux International Wine Challenge Industry Awards - Mugaritz\" \/>\n<meta property=\"og:description\" content=\"Le restaurant Mugaritz a \u00e9t\u00e9 r\u00e9compens\u00e9 par le prix du Meilleur Packaging (meilleur design d\u2019emballage) lors de la dixi\u00e8me \u00e9dition des IWC Industry Awards, des distinctions qui mettent en valeur l\u2019innovation et l\u2019excellence du secteur vinicole et gastronomique espagnol. 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