{"id":35192,"date":"2024-08-06T09:54:50","date_gmt":"2024-08-06T07:54:50","guid":{"rendered":"https:\/\/www.mugaritz.com\/programa-creatividad-mugaritz\/"},"modified":"2026-05-06T17:07:03","modified_gmt":"2026-05-06T15:07:03","slug":"programa-creatividad-mugaritz","status":"publish","type":"page","link":"https:\/\/www.mugaritz.com\/eu\/programa-creatividad-mugaritz\/","title":{"rendered":"Mugaritzen Sormen-Programa"},"content":{"rendered":"<section id=\"\" class=\"is-absolute alignfull c-video-title c-page-header js-page-header wp-block-un-blocks-page-header\">\n  <article class=\"c-title \">\n  <div class=\"o-container \">\n          <h1 class=\"c-title__title\">Mugaritzen Sormen-Programa<\/h1>\n              <\/div>\n<\/article>\n      <div class=\"c-page-header__text o-container\">\n      <p>Programa aitzindari hau sormen gaitasunak garatu nahi dituzten profesionalei zuzendurik dago, zeinak ingurua begiratzeko eta pentsatzeko bide berriak bilatu nahi dituzten. Mugaritzen ia hiru hamarkadetako ezagutza eta irakasle-talde bikain bat uztartzen dira formakuntza honetan. Saio bakoitzean diziplina anitzeko profesionalek parte hartzen dute: filosofo, artista, diseinatzale, soziologo eta antroplogoak, besteak beste. Programa honetan, gastronomia oinarri hartuz, nork bere begirada zabaltzen eta sormena pizten duten ideiak, testuinguruak eta prozesuak nola sortzen diren aztertuko dugu.<\/p>\n<p>6 hilabeteko iraupena duen programa Madrid Culinary Campus-en (MACC), Astebeteko egonaldia Mugaritzen sormen-aldian.<br \/>\nKontsultatu informazio-dosierra<\/p>\n    <\/div>\n    <img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"108\" src=\"https:\/\/www.mugaritz.com\/wp-content\/uploads\/2026\/03\/Logo-MACC-Completo.png\" class=\"c-page-header__image\" alt=\"\" \/>  <div class=\"c-page-header__scroll js-scroll \">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"61\" viewBox=\"0 0 28 61\" fill=\"none\" class=\"\">\n  <rect x=\"1\" y=\"1.22266\" width=\"26\" height=\"45\" rx=\"13\" stroke=\"white\" stroke-width=\"2\"\/>\n  <line x1=\"14\" y1=\"10.2227\" x2=\"14\" y2=\"19.556\" stroke=\"white\" stroke-width=\"2\"\/>\n  <path d=\"M9 52.2227L14 57.2227L19 52.2227\" stroke=\"white\" stroke-width=\"2\"\/>\n<\/svg>    Scroll\n  <\/div>\n<\/section>\n\n\n<article class=\"c-image l-cell\">\n  <figure class=\"c-image__image-wrapper o-container o-container--fluid \">\n          <picture class=\"c-image__image-wrapper\">\n                <source width=\"2700\" height=\"1801\" media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-2700x1801.jpg\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-1024x683.jpg\" class=\"c-image__image\" alt=\"\" srcset=\"https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-1024x683.jpg 1024w, https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-300x200.jpg 300w, https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-768x512.jpg 768w, https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-1536x1025.jpg 1536w, https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-2048x1366.jpg 2048w, https:\/\/www.mugaritz.com\/wp-content\/uploads\/2025\/12\/inicio-de-curso-del-programa-mugaritz-17-11-2025_17_54929642699_o-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>              <\/picture>\n            <\/figure>\n<\/article>\n\n\n<article class=\"c-steps l-cell\">\n  <div class=\"o-container o-container--full\">\n              <div class=\"c-steps__item\">\n                <h3 class=\"c-steps__item-title\">Zertarako balio du programa honek?<\/h3>\n                <div class=\"c-steps__item-text\"><ul>\n<li>Norberaren berezko sormen gaitasunak indartu.<\/li>\n<li>Berrikuntzarako gaitasuna handitu.<\/li>\n<li>Emaitza pertsonalak naiz erakundearenak lortzeko aukerak areagotu, bereziki gastronomiaren alorrean.<\/li>\n<li>Norbanakoaren kuriositate, diziplina, asertibitate eta ez jakintasun egoeren aurreko jarrera irekiagoa sustatu.<\/li>\n<li>Ekiteko, lidergorako eta taldean lana egiteko gaitasuna landu.<\/li>\n<li>Norbanakoarengan aldaketa bat eragin, zeina ingurua hatzemateko modutik hasi, pentsatzeko erak aldatu eta ekintza berrietan gauzatzen den, eragin positiboa izateko gaurko munduan.<\/li>\n<\/ul>\n<\/div>\n      <\/div>\n          <div class=\"c-steps__item\">\n                <h3 class=\"c-steps__item-title\">Nori dago zuzendua?<\/h3>\n                <div class=\"c-steps__item-text\"><p data-start=\"0\" data-end=\"517\">Mugaritzen Sormen-Programa beren sormen gaitasunak landu eta areagotu nahi dituzten profesionalei zuzenduta dago. Gastronomiatik haratago doazten profilentzat dago zuzendua, prozesuak hobetu, berrikutza sustatu eta ziurgabetasun edota presiozko testuinguruen aurrean jarrera baikorra izateko gaitasuna izan nahi duten profesionalentzat da egokia.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 col-xs-12\">Aldi berean, zeharkako ikuspegiak bereziki egokia egiten du gaitasun horiek beren esparruetara eraman nahi dituzten beste sektore batzuetako profilentzat \u2014 sormen-industriak, enpresak, diseinua edo zientzia, esaterako \u2014. Programak bide profesionalak irekitzen ditu hainbat arlotan, hala nola sormen-zuzendaritzan, esperientzien diseinuan, berrikuntzako aholkularitzan edo produktu eta negozio-eredu berrien garapenean, bai eta sukaldaritzako I+Gn, kontzeptualizazio gastronomikoan edo ekintzailetzan eta sortze-prozesuen erraztasunean ere.<\/div>\n<\/div>\n<\/div>\n      <\/div>\n          <div class=\"c-steps__item\">\n                <h3 class=\"c-steps__item-title\">Zertan datza?<\/h3>\n                <div class=\"c-steps__item-text\"><p>Programa hau ez da ohiko formakuntza-programa bat, baizik eta praktika, pentsamendua, sentsibilitatea eta ekintza elkartzen diren esperientzia bat, zure begirada eraldatzeko. Gastronomiaren bidez, hizkuntza eta sormen-laborategi gisa, pertzepzioak, etikak eta kulturak egiten dugunari esanahia nola ematen dioten aztertuko dugu.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 col-xs-12\">Abangoardiako tresnak eta prozesuak menderatzen ikasiko duzu, hala nola Design Thinking delakoa, ekosistema dinamikoetan laguntzeko eta krisiak haustura-aukera bihurtzeko. Hori guztia zure proiektu pertsonalean amaitzen den praktika bizi batean gauzatzen da.<\/div>\n<\/div>\n<\/div>\n      <\/div>\n          <div class=\"c-steps__item\">\n                <h3 class=\"c-steps__item-title\">30 profesional gonbidatu baino gehiago<\/h3>\n                <div class=\"c-steps__item-text\"><p>Saio bakoitza inspirazio bat da, begirada ezberdin bat. Programan 30 profesional baino gehiagok parte hartzen dute, orotariko diziplinetatik datozenak: neurozientzia, filosofia, diseinua edo teknologia bezalako ezagutza-esparrutik esaterako, saio bakoitzean beren esperientzia eta ikuspegiarekin sormen-programako gaiak jorratzen laguntzen dutenak.<\/p>\n<\/div>\n      <\/div>\n          <div class=\"c-steps__item\">\n                <h3 class=\"c-steps__item-title\">Nola eman dezaket izena?<\/h3>\n                <div class=\"c-steps__item-text\"><p>Madrid Culinary Campuseko Onarpen Departamentuaren bidez. Informazio gehiago kontsultatu eta zure eskaera egin dezakezu <a href=\"https:\/\/www.maccmadrid.com\/estudios\/innovacion-culinaria-mugaritz\">web orriaren<\/a> bidez.<\/p>\n<\/div>\n      <\/div>\n      <\/div>\n<\/article>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">\u00bfEst\u00e1s interesadx? Escr\u00edbenos<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-35192","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mugaritzen Sormen-Programa - Mugaritz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mugaritz.com\/eu\/programa-creatividad-mugaritz\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mugaritzen Sormen-Programa - Mugaritz\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mugaritz.com\/eu\/programa-creatividad-mugaritz\/\" \/>\n<meta property=\"og:site_name\" content=\"Mugaritz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T15:07:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mugaritz.com\\\/eu\\\/programa-creatividad-mugaritz\\\/\",\"url\":\"https:\\\/\\\/www.mugaritz.com\\\/eu\\\/programa-creatividad-mugaritz\\\/\",\"name\":\"Mugaritzen Sormen-Programa - 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